Forum

What is the Forum?
The Forum is a series of general sessions and interactive workshops that examine current trends and review past season results. It also offers participants an opportunity to discuss concerns, relate ideas, and learn from peers' experiences. The agenda includes several general session presentations followed by multiple interactive workshops with topics critical to the ongoing success of destination mountain resort businesses, their trade partners, and skiing and snowboarding overall. The Forum has become “the place” to analyze the past season’s performance and to start developing the strategy for next season. 

When is the Forum?
Wednesday, April 14 and Thursday, April 15.   

How many sessions will take place?
The agenda currently includes three general sessions and twelve workshops.

Who will be speaking at the Forum?
Our opening keynote presenter in Banff will be one of the most influentials technology Twitterers, Guy Kawasaki, exploring the latest in social media marketing. Guy will be followed by General Session II, in which Peter Yesawich, Phillip Wolf, Mark Lomanno and Ralf Garrison will reach beyond simple solutions with four executive summaries of mountain destination travel, followed later by more extensive workshop tracks. General Session III will feature David Barry, CEO of Alpine Helicopters and Canadian Mountain Holidays, and Tom Storey, President of Fairmont Hotels and Resorts. These industry experts will review the strategic thinking driving development of destination mountain travel for the future.