Trade Exchange Workshop: The Up Side of the Down Side…
3:00 pm – 3:50 pm

Presenter: Art Webb, President/ CEO, BCF

Ready for some good news? You really CAN defy the marketing odds!
Learn how you can use emotionally connective marketing techniques and “find the up side;” explore the possibilities; better understand your customers and the generational changes we face in mountain destinations. And most importantly, learn how you can PRECISELY identify your most financially viable target…and make your marketing efforts more successful.

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Trade Exchange Workshop: Mobile: New Revenue Streams and Tactical Sales Opportunities
4:00 pm – 4:50 pm

Presenter: Patrick Payne, President/CEO

Marketing and sales people are always looking for new, innovative and cost-effective methods for generating revenue. Mobile represents an unprecedented opportunity to capitalize on new consumer behaviour, particularly relevant to the tourism industry. However, mobile also presents numerous challenges and obstacles that if not addressed can lead to less than satisfactory results. This seminar will address tactics for implementing successful mobile marketing campaigns and avoiding potential pitfalls.

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