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Alison Hoyt is Director of Consulting and Analytics for STR (STR, Inc.). STR provides clients from multiple market sectors with premium, global data bench marking, analytics, and marketplace insights. Founded in 1985, STR maintains a presence in 14 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England.

Alison earned her bachelor’s degree from Cornell University’s School of Hotel Administration and graduated with distinction. As Director of Consulting and Analytics for STR, she focuses on using Excel modeling techniques to design custom data dashboards for clients, as well as assisting with new subscription based report and product development. Additionally, she serves as a liaison between STR’s Colorado office and STR’s international headquarters in London, overseeing the collection and input of annual profitability data for approximately 2,000 hotels. Alison is a frequent speaker at industry events and contributes articles to Hotel News Now.