Breakout sessions dive into detail about specific topics that are top-of-mind for Forum attendees.

These highly regarded and anticipated breakouts include a wide variety of content and feature excellent presenters from some of the leading companies in the travel industry.


Leadership for innovation

Mergers and acquisitions have been an ongoing trend in our industry over the past several years. As companies continue growing and innovating, how do modern leaders keep up? Today’s leadership requires understanding how to successfully navigate change and how to continue innovating for growth. Vail Resorts will share how they use leadership development to successfully integrate new resorts and new leaders into their company. They will take us through a real leadership development experience to show us how they re-imagine their business for the future. They will challenge you to take ownership of your leadership and offer some important questions for you to reflect upon in your journey to becoming a stronger leader.
Presented by:
Tina Sampson, Vice President of Sales, Vail Resorts

building a successful sales and marketing model for you and your company

Use the business model canvas to learn about how to use it for sales, marketing and customer service. Focus on your target audience, validate your idea and bring it to life. This is a double session starting in the conference center and then heading up the Gondola. Space is extremely limitedand available only with confirmed RSVP. First come, first served opportunity to register will be sent to all attendees in early March.
Presented by:
Amy Kemp, Founder, MountainTop Media, Founder, Elevate, Co-Founder, Camp 9600

From Gen Z to Boomers: Traveler Habits, Attitudes and Preferences by Generation

While Gen Z and Millennials are inspired by selfies, emojis and Instagram-worthy images, Boomer and Gen X travelers are looking for informative content and helpful reviews as they plan and book a trip. This session explores the preferences, attitudes and booking habits of each generation, as well as which advertising techniques and digital platforms will resonate with each age group.
Presented by:
Wendy Olson Killion, Global Senior Director, Business Development, Expedia Media Solutions

The Nuts and Bolts of Turning Data into Revenue

We hear this phrase often - "turn data into revenue" - but how does it happen? What should you be looking for in your data? What should you do with it once you find it? What do you need in terms of tools or staff to connect the dots and turn insights about your guests into campaigns and products that drive a measurable impact on your bottom line? This workshop will break down the process into clear steps and share live examples of marketing and guest service from resorts across the country.
Presented by:
Gregg Blanchard, VP of Marketing, Inntopia

Sharpen Your Sales Edge with Improvisation Skills

This session focuses on improving mental agility, creativity and on-the-fly decision making, all based on finely-tuned observation and collaborative communication, i.e. the cornerstones of improvisation.The primary goals of the session are to help MTS attendees: Quickly adapt to changing sales situations; Confidently articulate the value of their company’s brand; Creatively explore collaboration options with customers; Leveraging improvisation’s “Yes, And…” mindset to boost sales revenue.
Presenters include:
Bob Doll, Co-founder, Senior VP, Lead Trainer, Advantage Improv
Lee Godden, Co-founder, President, Lead Trainer, Advantage Improv

The Undiscovered Capability of the Smart Phone to create time relevant content and messaging

The Undiscovered Capability of the Smart Phone to create time relevant content and messaging. Get out on the hill on Thursday afternoon for an intense look at how to build your ski shop of content with two industry leaders. This is a double session starting in the conference center and then heading up the Gondola. Space is extremely limited and available only with confirmed RSVP. First come, first served opportunity to register will be sent to all attendees in early March.
Presenters include: 
Martin Stoll, CEO, Sparkloft Media
Jaymo, Kristian Jamieson, Director of Business Development, EVO Gimbals

Hotel Industry Overview: Demand, Development, Decisions

Despite shrinking growth rates, the hotel industry remains at peak operating levels. New hotel development is challenging some markets, as demand struggles to keep pace. This session will review the past winter season, with a focus on US and Canadian resort markets, and look forward to the summer season and remainder of 2018.
Presented by:
Alison Hoyt, Director, Consulting and Analytics, STR

Selling the World to Americans

This workshop is designed for international suppliers (Destination marketing organizations, lift companies, lodging providers, etc.) to learn about strategies and tactics to target North American skiers and snowboarders. This interactive session is guided by Adara, the World's Travel Data Coop; a leading U.S. based tour operator and an experienced tourism professional from Switzerland who has been marketing to Americans for almost a decade.
Presented by:
Virginie Baeriswyl Koulibaly, Director of Sales and Marketing, North America, Matterhorn Region
David Morrow, Global Vice President Marketing, ADARA

smart tricks to increase direct bookings

Join an interactive session designed for lodging companies. 

  • Why direct bookings are more important in 2018
  • OTA conversion secrets revealed
  • Quick wins to instantly increase direct bookings

Presented by: 
Charlie Osmond, Chief Tease, Triptease