Breakout sessions dive into detail about specific topics that are top-of-mind for Forum attendees.

These highly regarded and anticipated breakouts include a wide variety of content and feature excellent presenters from some of the leading companies in the travel industry.

Micro Moments of Truth: How and Where Travelers Are Turning for Information 

Google recently studied the changing behavior of travelers and found that increasingly, people are turning to their smartphones for immediate answers to their travel questions. These new behaviors have had major implications on how we market to our customers within the consumer decision journey. Increasingly, our marketing needs to be there to answer these questions, as opposed to the more traditional method of communicating our key messages. The presentation will focus on how resort and travel destination marketers can keep up with these new mobile behaviors looking at specific examples and clear ideas on how to apply this research in your own marketing.

Sales 101 

Designed for people who are relatively new to sales but provides important messages that need to be reinforced at all levels of professional sales. The importance of your attitude to success in sales, customer service, and hospitality.

Sales 201 

This session is for seasoned sales professionals. Topics include negotiation and conflict management, understanding how positions, intentions, and motivations influence the sales process. Making the jump from “order takers” to true sales managers and learning effective leadership styles to inspire and motivate sales people and teams.

Chat Bots 

Coming soon to a contact center near you, Chat Bots are being deployed in the travel industry by airlines, hotels, ski resorts. Primarily for customer service for now, but for bookings and all types of service in the near future. How do chat bots apply to your business?

Just the Facts 

What can you learn from the most current data and research? Annual sales trends, consumer buying trends, analysis of direct vs. third party sales, and more.

The Update from Facebook  

You can’t set your marketing strategy without including the world’s largest social network (Facebook has over 1.59B active users) and their sister company, Instagram with over 500M active users, not to mention both the Facebook Messenger chat app and WhatsApp, both with over 1B users. That’s a whole lot of people, and this session will help you figure out how to reach them most effectively.

Women’s Leadership and Empowerment 

Following up on our sessions last year, in 2017, MTS partners with Camber Outdoors to move the needle and provide true action steps. Camber Outdoors works to help companies in the outdoor industry attract, retain, and advance women for greater business sustainability and relevance. For the first time, Camber Outdoors will be developing strong relationships and partnerships with the ski industry by participating at MTS.

Fresh Tracks 

Get outside your comfort zone. We’ll be doing a design workshop where you’ll be re-thinking the sales experience from your customer’s perspective. It’s a totally fresh way to look at your strategy and plans. We’ll start in the conference room at the Fairmont Banff Springs and then trek out into the property for an interactive session before coming back to work as a team to quickly design a new strategy and approach. You’ll leave with hands-on experience in how to create a customer-centric approach, strategy and plan with your whole team.

(*All breakout sessions are preliminary and subject to change)

See 2016 Forum info: