WEDNESDAY, APRIL 6 WOMEN'S LEADERSHIP MARKETING SALES MARKETING
ROUND I
2:15 - 2:55 PM
Breaking the Ice Ceiling Part One

Sponsored by
Travel Weekly
The Mobile Majority: Time to Commit

Sponsored by MountainNews
Sales Effectiveness with Versatility - Part One

Sponsored by
TravelAge West
Millennial Marketing for Destinations, Resorts and Properties

Sponsored by Chute
SPEAKERS: Lucy Kay, CEO/President, Breckenridge Tourism Office, Raelene Davis, Vice President, Marketing and Operations, Ski Utah, Beth Howard, Vice President and General Manager, Northstar California and Tom Marano, President and CEO, Intrawest Jenny Thomassian, Travel Evangelist, Google Matt Vargas, Director of Client Relations, Tracom and David Collins, GM and VP Business Development, Tracom Jody Farrar, Vice President of Marketing, Chute
DESCRIPTION: How do women break through the invisible barrier to the executive suite in the ski industry? Join in with senior level execs who discuss the challenges and opportunities they experienced as they moved up the corporate ladder.

Location: Grays Peak I
Jenny uses Google's data and understanding of the market to share insights, best practices and strategies to aid in reaching your audiences on the device nearest and dearest to them, their smartphones.

Location: Quandary Peak I
This two part breakout with Matt Vargas and David Collins from Tracom focuses on using Social Style. This breakout is limited to 75 attendees and includes a pre-MTS survey designed to help you learn your social style.

Location: Torreys Peak II
Click here to download the presentation
Millennials demand the attention of every destination, resort and lodging provider. As of 2015, this is the largest population of people - overtaking baby boomers. However, these travelers aren’t choosing destinations or booking in the same way previous generations did.

Location: Torreys Peak III
WOMEN'S LEADERSHIP MARKETING SALES INTERNATIONAL
ROUND II
3:10 - 3:50 PM
Breaking the Ice Ceiling Part Two

Sponsored by
Travel Weekly
Putting Destinations at the Center of Discovery


Sponsored by Milestone
Social Style: Sales Effectiveness with Versatility Part Two:
You must attend Part One to participate in Part Two

Sponsored by
TravelAge West
International Travelers are Searching, are they Finding You?
SPEAKERS: Lucy Kay, CEO/President, Breckenridge Tourism Office, Raelene Davis,Vice President, Marketing and Operations, Ski Utah Beth Howard, Vice President and General Manager, Northstar California and Tom Marano, President and CEO, Intrawest Kelly Frailey Covato, Client Partner, Global Marketing Solutions, Facebook | Instagram Matt Vargas, Director of Client Relations, Tracom and David Collins,GM and VP Business Development, Tracom Robert Stackpole, Director, Travel and Tourism - CS, U.S. Department of Commerce and Pete Comeau,Vice President, Sales, Phocuswright
DESCRIPTION: The conversation continues and the audience digs in with direct questions to the panel of experts.

Location: Grays Peak I
One out of every five minutes on a mobile device is spent with Facebook or Instagram. With 1.5B on Facebook and 400M on Instagram, we can help travel marketers reach the people they care about to deliver personalized marketing at massive scale bringing more guests to your destination this year. Learn more about this session.

Location: Quandary Peak I
Part Two: Must attend Part One - This two part breakout focuses on using Social Style for better communication and sales effectiveness. This breakout is limited to 75 attendees and includes a (required) pre-MTS survey designed to help you learn your social style.

Location: Torrey's Peak II Click here to download the presentation
Travel trade and consumers are unique based on where they are from. What works for one market (such as Germany) won't work for another (for example Brazil). Take advantage of the research and findings from the U.S. Department of Commerce to begin to understand how to develop a targeted approach for each international market.

Location: Torreys Peak III I Click here to download the presentation
THURSDAY, APRIL 7 RESEARCH & TRENDS
SUMMER & URBAN MARKETS
SALES
ROUND III
10:45 - 11:30 AM
Research Roundup - Today, Tomorrow and the Future - Part One

Sponsored by Ski.com
It's High Time to do More than Just Talk About Summer (A follow up to Driving the Drive Market) Consider This!

Sponsored by Ski.com
SPEAKERS: Alison Hoyt, Senior Project Manager, STR and Tom Foley, Director of Operations, Destimetrics Jeff Suffolk, CEO, Human Movement, Norb Garrett, EVP and GM, The Enthusiasts Network, Mike Solimano, President and GM, Killington Ski Area and Dave Belin, Director of Consulting Services, RRC Associates. John Morgan, President, Dialogue Sales
DESCRIPTION:
Alison Hoyt from STR presents national and international lodging data to look into her crystal ball about past and future powder days. She is joined by Destimetrics' Tom Foley to compare hotel data with vacation rentals (occupancy, ADR, RevPar and the impact of FRBO) with a focus on the destination travel marketplace. Expect a lot of back and forth as the research geeks go at it to make the numbers meaningful.

Location: Torreys Peak II
Click here to download the presentation
Summer rocks in the mountains. We all know it, that's why we live here. So how do we get serious about building summer business? From festivals to mountain biking and hiking to competitions and mountain coasters, what is working... and what isn't. An all-star cast presents winning ideas.

Location: Torreys Peak III
It's not about you. It's not about your company. And it's not about the customer. It's about the relationship between all three. Balancing the variety of needs, motivations, and perspectives is a secret skill possessed by the most effective sales and customer service professionals. Learn how to harness the power of consideration in your own career, and to develop this behavior in those that you lead.

Location: Grays Peak I



RESEARCH & TRENDS
MARKETING HOSPITALITY
ROUND IV
11:45 AM - 12:30 PM
Research Roundup - Today, Tomorrow and the Future - Part Two

Sponsored by Ski.com
Content That Travels



Sponsored by MountainNews
From Couches to Chalets: The Evolution of Airbnb and what it means for Mountain Resort Destinations

Sponsored by Phocuswright
SPEAKERS: Alison Hoyt, Senior Project Manager, STR, Tom Foley, Director of Operations, Destimetrics and Dave Belin, Director of Consulting Services RRC Associates Chris Romer, President and CEO, Vail Valley Partnership and Carrie Koenig, VP, Sales and Marketing, Miles David Burden, Market Manager of Ski Products, Airbnb
DESCRIPTION: In Part Two of this session, Alison and Tom are joined by Dave Belin from RRC Associates who brings data on both summer and winter mountain tourism to the table. The three experts convene a lively Q&A between themselves and with the audience.

Location: Torreys Peak II
Click here to download the presentation
These two destination experts talk about creating content that travels. You'll learn the importance of a holistic content strategy caused by the shifting landscape due the explosion of mobile and the fractured path to conversion that American Travelers take when planning their travel.

Location: Torreys Peak III
Click here to download the presentation
The very first guests on Airbnb slept on air mattresses in the founders’ apartment. Today, the site has over two million listings worldwide, ranging from simple apartments to luxury villas. One of the company’s fastest growing markets is in traditional leisure destinations, especially the North American ski resorts. Learn more about this session.

Location: Grays Peak I
 

thank you to our BREAKOUT sponsors