Bruce got his start in the ski business when he became an officer in the UCONN Ski Club as a sophomore in college many years ago. It was then that he became passionate about skiing and the ski business. After majoring in marketing and minoring in ski club he graduated and started Moguls Unlimited. Moguls turned into a leading ski travel company that became Moguls Mountain Travel, an online pioneer, and considered by many to be the “MBA program for the ski industry” with dozens of alumni still in the ski and travel industry. Moguls was acquired, first by RSN and then by Intrawest. After Moguls, Bruce spent 8 years heading up sales and marketing for PhoCusWright, the travel industry leader for research and producer of the world’s greatest travel conference. He is now taking that experience, combined with his ski industry roots, to create the MTS Forum each year. Still a passionate skier, he is also passionate about making MTS the most important mountain travel conference in the world and in helping grow the ski/snowboard industry.