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Dan Sherman is Chief Marketing Officer at Ski.com, the largest provider of ski vacations in North America. Based in Aspen, Colorado and founded in 1971, Ski.com customizes complete vacations at more than 120 destinations in the United States, Canada, Europe, Japan and South America.

As CMO, Sherman leads the marketing and sales teams for Ski.com and its family of brands with an overall emphasis on company growth. He recently led the process of rebranding Ski.com and currently focuses on improving the full lifecycle of the customer, from lead generation to conversion and retention.

Prior to joining Ski.com in 2006 as director of marketing communications, Sherman worked in the Chicago co-headquarters of Edelman, the world’s largest public relations’ firm. His clients there included Expedia, Norwegian Cruise Line, Butterball, Microsoft, AXE, Bank One, Mutual of Omaha, Pinehurst and Ski.com. Sherman is a graduate of the University of Connecticut and lives in Aspen, Colorado.