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David is an accomplished marketing and communications specialist with 20 years experience across B2B marketing, PR and brand strategy. He joined ADARA in September 2014 with a remit to develop and implement a marketing team and strategy for ADARA’s fast-growing global business. 

Before joining ADARA, David was UK GTM (Go to Market) Manager for Microsoft, responsible for shaping audience perceptions and driving advertising revenue growth across Microsoft’s portfolio of digital brands including Xbox, Skype, MSN, Outlook, Bing and Windows 8.

Prior to Microsoft, David was responsible for EMEA Marketing at data and insights specialist, Collective. He also spent 14 years in various roles at Virgin Media advertising sales house, IDS, beginning his career in advertising sales and eventually implementing a rolling annual strategic communications plan that supported the revenue generating teams.

David is an avid traveler having visited 66 countries across six continents.