FOR DESTINATION AND RESORT MARKETERS
Destinations@MTS is an executive level event during the Forum. Sessions are interactive and take advantage of the expertise in the audience from resorts and destinations around the world. Intimate by design, D@MTS includes approximately 125 people focused on destination and resort marketing growth, trends, best practices and case studies enabling attendees to take advantage of opportunities and meet challenges head on.
New for 2016: D@MTS introduces The Executive Think Tank. Featuring short presentations followed by "table talk" - a lively debate and discussion forum where delegates will be able to engage, deliberate and present new ideas to an attentive audience.
Wednesday, April 6
6:00PM - 7:00PM Welcome Cocktail Reception
Thursday, April 7
All Thursday sessions take place in the Castle Peaks conference room at the Keystone Conference Center.
10:30AM - 11:00AM Welcome Coffee Break
11:00AM - 11:10AM WELCOME & INTRODUCTION
11:10AM - 11:55AM For Rent by Owner: the tipping point
- Every destination is tackling this in different ways, and problems continue to exist. Taxes, zoning regulations, taking units out of inventory for employee housing and more. But are we at the tipping point where it’s now time to focus on how to leverage this growing market? Co-Moderated by Aaron “Huck” Huckstep, Owner, Huckstep Law, LLC, past Mayor, Crested Butte and Past President, Colorado Association of Ski Towns, Scott Fortner, Director of Marketing, Breckenridge Tourism Office, and Walter Gonzales, Government Relations, HomeAway.
12:00PM - 12:45PM PR and Marketing during a crisis, what’s your plan?
When mother-nature, or human nature, strikes, are you ready to deal with the press and social media and ensure you are in control of your messaging? Moderated by John Norton, President, Gunnison-Crested Butte Tourism Association, former COO, Aspen Skiing Company and former CEO, Crested Butte Mountain Resort.
12:45PM - 1:00PM Break
1:00PM - 2:00PM Lunch
2:00PM - 2:45PM Digital Marketing: TOWn hall
Everyone participates in this town hall focused on the top buzz categories of the day. Potential topics include social and mobile, content marketing, wearables, customer service, virtual reality, addressable TV, omni-channel marketing, cross device marketing, messaging, viewability and ad blocking, what to do with Snapchat, and more. The audience decides what is most important and a lively discussion will ensue. Moderated by Tania Leichleiter, President, Ad+Genuity and Amy Kemp, Founder, MountainTop Media.
2:45PM - 3:30PM You ARE an International Destination, What are YOU Doing About it?
- Presented by Robert Stackpole, Director, Travel and Tourism - CS, United States Department of Commerce. How are you positioning yourself for international guests and what's your plan for the short, medium and long term? Learn and share strategies that are working and best practices.
3:30PM - 3:45PM Coffee Break
3:45PM - 4:30PM Adventure Travel - Utilizing the whole mountain EcoSystem
- Russell Walters, Strategic Director North America, Adventure Travel Trade Association and Fred Brodsky, Snowmass Tourism. What can mountain resorts and communities do to attract the Adventure Traveler and what role might Adventure Travel play in the mountain tourism EcoSystem. [more]
For all participants who are not: DMOs, CVBs, tourism offices, resorts $495 per person, maximum of two (2) people per company.
Registration is free with Forum Registration for DMOs, CVBs, tourism offices and resorts. Registration is available on a first come, first served basis for a maximum of 125 attendees and must be approved by MTS. Maximum of two attendees per company.