The first time Diane Bures tried skiing, her brother took her down a double black. While it was a total yard sale, it didn't discourage her from trying again. When she tried snowboarding for the first time she broke her arm. Needless to say, it was a rocky start to her skiing/riding career however, her unbreakable spirit has carried her through a long successful 20-year career in marketing. Leading international clients and Account Service teams as Group Director in the advertising industry, she has helped build global brands in every industry sector. She recently brought her tourism expertise to Banff & Lake Louise Tourism as Senior Manager, Consumer Marketing and has confidently traded in breaking bones for breaking new ground.