General Sessions during the MTS Forum are highly anticipated. The thought leadership from industry leaders and travel experts is unmatched.

Keynote: leadership and innovation - what is needed for the future to drive growth 

Presented by:
Kirsten Lynch, CMO, Vail Resorts


The Integration of Sales and Marketing

At many companies, sales and marketing are not in perfect synch. Marketing is responsible for the brand and bringing in prospects, and sales is responsible for closing that business, both B2B and B2C. Industry leaders define and debate the critical integration of these departments, inherent challenges and proposed solutions.
Presenters include:
Christian Knapp, CMO, Aspen Skiing Company
Dan Sherman, CMO,
Tina Sampson, Vice President of Sales, Vail Resorts
Bob Stinchcomb, Senior Vice President, Sales, NewCo
Moderated by: JP Lind


The theme for this year's MTS talks is partnerships. 
Presenters include: 
Michelle Good, Founder, MTBparks
Steve Nilsen, Lifestyle Marketing Manager, Pabst Brewing Company
Nick Sargent, President, Snowsport Industries America (SIA)

Andy Wirth, President and CEO, Squaw Valley Holdings

Bright Shiny Objects

New technology is makes it easier every day to show off your destination. Presenting: Live Streaming for Events and Eyeballs; The Sales Power of Virtual Reality and Google's Street View for the Slopes
Presenters include:
Justin Soffer, VP Marketing, Travelzoo
Sven Tresp, Global Program Manager, Streetview, Google

John Urdi, Executive Director, Mammoth Lakes Tourism


Ignite MTS presentations this year are multi-generational views about the mountain travel industry. There will be presentations from each of three generations - Boomers, GenX and GenY/Millennials. The Ignite MTS Format requires each presentation to be exactly 5 minutes using 20 PowerPoint slides that auto advance every 15 seconds. They are a highlight of the Forum every year!

Keynote: Wild Places 

A wilderness writer and adventure photographer, Bruce is recognized for connecting wild places with contemporary issues. With journeys spanning more than 80 countries and 2000 days, Bruce’s accomplishments include the first modern crossing of Arabia’s Empty Quarter by camel, a raft descent of Ethiopia’s Blue Nile Gorge by raft, sea kayak traverse of Borneo’s northern coast, and a coast-to-coast Icelandic trek.