General Sessions during the MTS Forum are highly anticipated. The thought leadership from industry leaders and travel experts is unmatched.
Session Topics for 2017 include*
General Session I
Wednesday March 29
8:45 AM – 10:45 AM
Presented by Kelly VanderBeek
From rope toes to world cup podiums, then motherhood to Olympic primetime, Kelly VanderBeek's journey has been an unlikely success. Breaking down her 13 years as an Olympic Downhiller and broadcaster who’s helped cover 4 Olympic Games and Rogers Cup Tennis Tournaments, Kelly talks of her incredible journey through relatable moments. Kelly’s stories ring of simple truths, delivered with powerful emotion. At MTS, Kelly’s keynote will help bring clarity to your ‘Unique Moments'.
Sales and Marketing – Collaboration or Silos? The Senior Executive Point of View
An effective growth strategy requires collaboration between marketing and sales. But all too often companies place sales and marketing into separate silos of responsibility. Industry executives in charge of sales and marketing decisions discuss their views. They take us through the marketing funnel, the sales structure they have in place today and what their plans are for the future.
- Leslie Bruce, CEO, Banff & Lake Louise Tourism
- Michael Colbourn, Vice President Sales, Marketing and Communications, Stowe Mountain Resort
- Ian Arthur, CMO, Boyne Resorts
- Paul Pinchbeck, President and CEO, Canadian Ski Council
The Privilege to Inspire
A thought provoking discussion about our community's responsibility to represent its' brands with integrity, respect and emotional conservation.
Presented by Jaymo, Purveyor of the Dream, GoPro
General Session II
11:00 AM-12:45 PM
Travel Industry Trends – What’s New… What’s Next
Expedia is the largest travel company in the world based on annual travel sales. In this session we hear from Melissa Maher, Expedia’s Senior Vice President, Global Partner Group in a one-on-one interview with Douglas Quinby, Vice President Research, Phocuswright.
More people are leaving their country to travel than ever before. The impacts on our business are enormous. Growth in North America and Europe is stagnant and dependent on developing markets in Latin America, Asia, Eastern Europe and the Middle East. Each market is unique. If you want to earn a piece of this pie, this session helps push the conversation forward.
Presented by Simon Hudson, Director and Endowed Chair, Center of Economic Excellence in Tourism and Economic Development, College of Hospitality, University of South Carolina. Author, Winter Sport Tourism.
Back for the third year, Ignite MTS features five young stars presenting the millennial point of view. The Ignite Format requires each presentation to be exactly 5 minutes using 20 PowerPoint slides that auto advance every 15 seconds. Want to know what millennials really think and how you can’t generalize this generation? Check out Ignite MTS. (Interested in presenting? You must be age 36 and under in order to apply.) GO HERE to being the application process.
General Session III
Our version of TED Talks. Each year we pick a theme and find five unique and awesome presenters. This year’s theme is GROWTH. Our experts each provide their point of view on this theme in 10-12 minute talk. Do not miss this session.
MTS Talks Presenters include:
- Erik Blachford, Venture Partner, Technology Crossover Ventures
- Deanne Buck, Executive Director, Camber Outdoors
- Kim Locke, Vice President, Strategy and Corporate Affairs, Lake Louise Ski Resort
- Matt Mosteller, Sr. Vice President, Marketing and Resort Experience, Resort of the Canadian Rockies
- Nick Sargent, President, CEO, SIA
General Session IV
Thursday March 30
8:45 AM - 10:30 AM
The Future is Now!
It’s time to look to the future, and the future is now for Chat Bots, Virtual Reality and Augmented Reality. MTS presents an expert in each field who illustrates why you need to get on these bandwagons now. This is not hype, these are the “next big things”.
- Rob Torres, Managing Travel, Google
- Mike Slone, Chief Experience Officer, Travelaer
- Peng Shao, Founder, CEO, GooglePal
- Christine Warner, Head of Travel, Facebook
Moderated by Erik Blachford, Venture Partner, Technology Crossover Ventures
Presented by Amy Purdy
We couldn’t be more pleased with our final keynote speaker. Amy Purdy’s TED talk was chosen by the TED organization out of hundreds to be featured on the homepage of TED.com and they distribute her talk to new TED speakers as the #1 recommended sample presentation. It has been viewed millions of times. Amy is a world champion snowboarder and finalist on Dancing With the Stars. She has toured with Oprah Winfrey. Like past MTS keynoters, Amy will make you laugh and make you cry as we wrap up the MTS Forum with another standing ovation.
* (All content is preliminary and subject to change)