General Sessions during the MTS Forum are highly anticipated. The thought leadership from industry leaders and travel experts is unmatched.
Session Topics for 2017 include*
Presented by Kelly VanderBeek
From rope toes to world cup podiums, then motherhood to Olympic primetime, Kelly VanderBeek's journey has been an unlikely success. Breaking down her 13 years as an Olympic Downhiller and broadcaster who’s helped cover 4 Olympic Games, Rogers Cup Tennis and staring in Aveeno Commercials, Kelly talks of her incredible journey through relatable moments. Kelly’s stories ring of simple truths, delivered with powerful emotion. At MTS, Kelly’s keynote will help bring clarity to your ‘Unique Moments.
Sales and Marketing – Collaboration or Silos?
An effective growth strategy requires collaboration between marketing and sales. But all too often companies place sales and marketing into separate silos of responsibility. Industry executives in charge of sales and marketing decisions discuss their views. They take us through the marketing funnel, the sales structure they have in place today and what their plans are for the future. Presenters include: Leslie Bruce, CEO, Banff & Lake Louise Tourism and Michael Colbourn, Vice President Sales, Marketing and Communications, Stowe Mountain Resort, Ian Arthur, CMO, Boyne Resorts.
Travel Industry Trends – What’s New… What’s Next
According to Travel Weekly, Expedia remains the largest travel company in the world based on annual travel sales. Priceline is just slightly behind. In this session we hear from Melissa Maher, Expedia’s Senior Vice President, Global Partner Group in a one-on-one interview with Douglas Quinby, Vice President Research, Phocuswright.
Back for the third year, Ignite MTS features five young stars presenting the millennial point of view. The Ignite Format requires each presentation to be exactly 5 minutes using 20 PowerPoint slides that auto advance every 15 seconds. Want to know what millennials really think and how you can’t generalize this generation? Check out Ignite MTS. (Interested in presenting? You must be age 36 and under in order to apply.) GO HERE to being the application process.
More people are leaving their country to travel than ever before. The impacts on our business are enormous. Growth in North America and Europe is stagnant and dependent on developing markets in Latin America, Asia, Eastern Europe and the Middle East. Each market is unique. If you want to earn a piece of this pie, helps push the conversation forward.
Our version of TED Talks. Each year we pick a theme and find five unique and awesome presenters. This year’s theme is GROWTH. Our experts each provide their point of view on this theme in 10-12 minute talk. Do not miss this session.
The Future is Now! Chat Bots and Virtual Reality
It’s time to look to the future, and the future is now for Chat Bots and Virtual Reality. MTS presents an expert in each field who illustrates why you need to get on these bandwagons now. This is not hype, these are the “next big things”.
Presented by Amy Purdy
We couldn’t be more pleased with our final keynote speaker. Amy’s TED talk was chosen by the TED organization out of hundreds to be featured on the homepage of TED.com and they distribute her talk to new TED speakers as the #1 recommended sample presentation. It has been viewed millions of times. Amy is a world champion snowboarder and finalist on Dancing With the Stars. She has toured with Oprah Winfrey. Like past MTS keynoters, Amy will make you laugh and make you cry as we wrap up the MTS Forum with another standing ovation.
* (All content is preliminary and subject to change)