General Sessions during the MTS Forum are highly anticipated. The thought leadership from industry leaders and travel experts is unmatched.
2018 Presenting Sponsor:
Keynote: leading change
Our industry is steeped in a rich history and tradition. However, we still must grow, evolve and innovate. One of the greatest leadership challenges is sitting with the tension of trying to preserve our traditions yet still changing and innovating. In order for our industry to thrive we must be willing to challenge the status quo, be guest-centric, try new ideas, and even fail at times. The path forward requires courage, and how we collectively lead will shape the future of our industry.
Kirsten Lynch, EVP, CMO, Vail Resorts
Bright Shiny Objects
New technology makes it easier every day to show off your destination. Presenting: Live Streaming for Events and Eyeballs; The Sales Power of Virtual Reality and Google's Street View for the Slopes
Justin Soffer, VP Marketing, Travelzoo
Sven Tresp, Global Program Manager, Streetview, Google
John Urdi, Executive Director, Mammoth Lakes Tourism
A strategic and tactical view of the past, present, and future of the mountain industry
Andy Wirth has seen more than most throughout his 30 year career in the ski industry. Andy has worked as a senior executive for multiple resort operating companies and international holding companies where he has been involved in a number of transactions within the ski resort space. Andy started as an intern in Steamboat, where he raised his family, and now leads Squaw Valley Alpine Meadows in Lake Tahoe California. Andy is a community leader and executive who was involved in the concept and development of The Mountain Collective product and was deeply engaged in the development of the Alterra Mountain Company. MTS Forum Producer Bruce Rosard goes one-on-one with Andy to dig into some of the most important issues facing the mountain resort industry today. Topics to be discussed include an informed discussion on the stark realities of climate change, the impacts of resort consolidation, the China market, what’s next for the mountain resort industry and a few surprises.
Andy Wirth, President and COO, Squaw Valley Ski Holdings
Bruce Rosard, Forum Producer, MTS
The Integration of Sales and Marketing
At many companies, sales and marketing are not in perfect synch. Marketing is responsible for the brand and bringing in prospects, and sales is responsible for closing that business, both B2B and B2C. Industry leaders define and debate the critical integration of these departments, inherent challenges and proposed solutions.
Ian Arthur, CMO, Boyne Resorts
Dan Sherman, CMO, Ski.com
Tina Sampson, Vice President of Sales, Vail Resorts
Bob Stinchcomb, Senior Vice President, Sales, Alterra Mountain Company
Moderated by: Bruce Rosard, Forum Producer, MTS
MTS presents a new EVENT - MTS Talks Happy Hour. Enjoy a complimentary 30 minute happy hour and then bring your drinks into the MTS Forum Theater for MTS Talks. Enjoy a fantastic group of presenters providing our version of TED Talks. After three talks, break for intermission and enjoy another 30 minutes of networking and happy hour. The afternoon ends with the final three presentations of the day. This promises to be a highlight of the MTS Forum, don't miss it!
Douglas Quinby, SVP Research, Phocuswright
Nick Sargent, President, SIA
Giancarlo Cescatti, Trade & Marketing Manager, Madonna di Campiglio Touristic Buro, President, Skirama Adamello Brenta Consortium
Michelle Good, Founder, MTBparks
Steve Nilsen, Stix L.L.C
Bruce Kirkby, Acclaimed Explorer, Writer, Photographer
Ignite MTS is a highlight of the Forum! Catch 6 outstanding speakers using the Ignite format: 5 minutes, 20 PowerPoint slides, exactly 15 seconds per slide. Sound easy? It’s not. Each presentation is unique, gets right to the point, is relevant and entertaining.
Ben Bates, Commercial Excellence Manager, Booking.com
Jill Coyle, Vice President, Hill Aevium
Trevor Crist, CEO, Inntopia
Pamela Graves-Longley, Director of Business Development/Mountain, RedAwning
John O'Neill, Market Associate, Expedia
Jessica Payne, Advocate for Effective Communications
Bode Miller is regarded as one of the most talented ski racers of all time. He is an Olympic and World Championship gold medalist and a two time World Cup Champion. He has won six Olympic medals making him the most decorated U.S. skier ever. Bode is also considered “one of the most colorful American Olympic athletes of all time” who once said in his early racing years “sometimes I listen to my coaches just to humor them”, offering a hint of the New England rebel attitude. Bode recently returned from PyeongChang, South Korea where he was the color commentator for the alpine skiing events. Miller is passionate about his Turtle Ridge Foundation, an organization he started in 2005, focusing on supporting and empowering adaptaive sports. He is a father of four and married to pro beach volleyball player Morgan Beck. Get set for a fascinating sit down with Bode Miller on Thursday to wrap up the MTS Forum General Sessions.
One-on-one interview with:
Bode Miller, Olympic Gold Medalist - Alpine Skier
Ryan Van Duzer, Forum Emcee