Guillermo Mazier is CEO of Atlas Advertising, a firm dedicated to high impact place marketing and design thinking. Since 2001 Atlas has worked with over 461 domestic and international destinations. Through niche digital, strategy, and creative solutions, Atlas provides award-winning global solutions to connect people to places and ideas to action.
A sought-after industry speaker and contributor on Forbes magazine, Guillermo has served as a consultant and professor with the U.S. Travel Association, the University of Waterloo, the U.S. Department of Commerce, Inter-American Development Bank, and the International Economic Development Council, teaching over 12,700 destination development and tourism professionals, civic leaders, and community boards. Co-author of the first and only research papers on economic development performance and how DMOs and EDOs can champion the race to a stronger economy, Guillermo and his colleagues’ data and observations have been shared with thousands of destination marketers around the globe. His successes include Cleveland, Ohio; Taos, New Mexico; State of Colorado; Charleston, South Carolina; Richmond, Virginia; New Orleans, Louisiana; Nogales, Mexico; and numerous international, city, state, and federal agencies to name a few. When Guillermo is not working, he’s traveling or exploring new places with his adventurous 6-year-old daughter, 3-year-old son, and wife that keep him very busy.