Kristian "jaymo' jamieson
director of business development, evo gimbals
Jaymo started his career in the 1990s developing thousands of hours of b-roll, broadcast television and news reels around the “Freeride” activities that are now commonplace. He developed camera systems and workflows, produced a handful of action sports TV magazine shows for Fox Sports, ABC, and USA Network, all during a time where the mainstream was very skeptical on the movement. He tried to prove a concept and a future that no one in mainstream media was willing to bet on.
Jaymo, Director of Business Development, EVO Gimbals, shares his story of his career, his experience at GoPro, and a sneak peek into his Breakout at MTS.
Jaymo, tell us about your career in the ski and action sports industry.
Here's the short version: I worked very hard in the 1990’s to develop thousands of hours of b-roll, broadcast television, and news reels around the “Freeride” activities that are now commonplace. I developed camera systems and work flows that only people in the trenches of the broadcast know about. I co-produced and globally syndicated a handful of action sports television magazine shows for Fox Sports, ABC, and USA Network. I have written and voiced thousands of hours of “action sports” programming of which paved the way for the media avalanche we experience today. This was all during a time where the mainstream was very skeptical on the movement. This was a time where I needed to actually sell the idea. This was a time when we were doing things for free, not getting paid, because we were still trying to prove a concept and a future that no one in the mainstream media was willing to bet on. Obviously it worked.
Here I am 30 years later, having worked with many startups that are now common place in the mountain community, and I am still going strong. I was fortunate to be involved with some of the biggest action sports brands the world has ever known. I was there in the early days, when the brands were tiny, building and growing the dreams. Some of the brands I still work with today are (and there is no bad-blood anywhere, only high fives and positive vibes): Lib Tech and GNU, Nike SB and Nike 6.0, GoPro, The Salt Lake City Olympics, The X Games Franchise, The Dew Tour, RedBull, Swatch, Intel, just to name a few.
What did you learn from your experiences at GoPro?
I was employee number 30 at GoPro. I launched our original sports marketing movement and a few years later, the product education movement. I left GoPro April of 2017. It was a fabulous experience, and I learned more than I can probably put a finger on. My one biggest takeaway is clear, “Yvon Chouinard was right…read his book…I wish the execs at GoPro had read it. GoPro would be in a much better position today if they had."
What is Evo Gimbals?
Simply put, EVO Gimbals was founded by a fellow old school Bend Oregonian by the name of Hans Skjersaa. The company is only 2 years old. He and another friend by the name of Peter Coughlin, come from a long list of media nerds born and raised in the Cascades. We all grew up together, sharing work and supporting each other’s business ventures. EVO is not reinventing the wheel. We recognize that we are simply building and developing an electronic commodity. The difference is, we are the only Camera Stabilization and Accessory Company based in the USA, growing every aspect of our business from one building, under one roof. Aside from actual manufacturing, everything from graphics and branding, to customer service, to shipping and receiving, firmware and product development, all happens in our Bend Oregon Offices. We are all media and content nerds, so we are able to practice what we preach. We also have a full commercial video space where we produce commercial work for a wide variety of customers.
You’re presenting an on-mountain workshop at MTS called “Camera, Action, Inspire, Engagement”. Give us a clue about what you’ll be working on as a group.
The content world is mess. The social tools we use to engage and quantify marketing value have no empirical foundation. We tell ourselves they do, but they don’t. We as a community are really good at spending money and humping shiny objects, then spending more money on those shiny objects. The goal of the workshop is to re-invent and re-establish the journalism techniques of the 80’s and 90’s; To become increasingly efficient with your time and content spends, giving your clients the information they actually want in a time relevant and logically driven system.
Addressing the MTS audience, what are the key things you think they can learn from your experience?
I will tell you things that no one else will. I will challenge your status quo. I will contradict what others have told you. I will cause healthy debate. I aim to make people think twice about why they are making the media and content choices they are making.
2017 was the first year you attended MTS. Tell us about your experience at the event.
The event itself is world class. The production quality is top notch. Many of the speakers bring a wealth of knowledge to all that attend. It is very important to bring your best critical thinking skills to the event, as some of the best information sits between the lines. If you deeply immerse yourself into the different speakers, and really listen to what they are saying, you can walk away with some new tools that are unavailable in the common marketplace.