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John Frasca is Vice President International at Ski.com, the largest provider of ski vacations in North America. Based in Aspen, Colorado and founded in 1971, Ski.com customizes complete vacations at more than 120 destinations in the United States, Canada, Europe, Japan and South America. Frasca offers more than 35 years of experience in travel with a focus on managing relationships in and selling ski vacation packages to the Alps and other international destinations. Since joining the company, Frasca has added more than a dozen new international resorts and dozens of new properties to the Ski.com inventory and the company’s international sales have seen a significant increase.