Jürg Schmid is the CEO of Switzerland Tourism, the Swiss National Tourist Office, based in Zurich. Since 1999 he is in the leadership position of this organization in charge of the promotion of Switzerland as a vacation, travel and congress destination. In his role at Switzerland Tourism, Jürg oversees 240 employees in the headquarters in Zurich and in 27 offices around the world.

Before joining Switzerland Tourism, Jürg was Regional Director Sales&Marketing for Europe, Middle East and Africa for Oracle Corp., and Account Manager at Hewlett-Packard Switzerland.

Jürg has a degree of Economics and Marketing of the Zurich University of Applied Sciences. He is married and lives together with his three children outside of Zurich. In his spare time Jürg enjoys riding his mountain bike in the Swiss Alps, loves skiing and long walks with his Bernese Mountain Dog.