Justin Soffer serves as Vice President of Marketing for Travelzoo.
Having spent almost two decades in digital media, Mr. Soffer has a wealth of experience in both the travel and technology industries. He helped launch and build one of the first generation travel websites called SkyAuction. From there he went on to a variety of roles at Travelzoo(R) (NASDAQ: TZOO) including Publisher, Head of Products, Vice President of Corporate Development and his current role, Vice President of Marketing. In his current role at Travelzoo, Mr. Soffer leads all marketing, advertising and public relations initiatives. During his tenure he has overseen a variety of campaigns across all platforms including out-of-home media, broadcast, social media, mobile, display and email marketing. While having experience with all forms of media, Mr. Soffer specializes in digital media including advertising networks and exchanges, landing page optimization, search engine optimization, mobile marketing, social media marketing, content creation and user engagement.
Mr. Soffer has presented at a variety of national conferences including the Association of National Advertisers Digital and Social Summit and the Conference on Time and Attention. He is also an advisor for Tsai Ventures, a division of Tsai Capital Corporation. He received a B.A. degree in Latin American Studies and Economics from Wesleyan University in Middletown, CT and an M.B.A from Columbia University in New York, NY and London Business School in London, UK. Mr. Soffer is based in New York and the Berkshires. His personal passions include playing with new technology gadgets, finding under-the-radar wines, tennis, traveling, bicycling, reading Business Insider and always having a high-quality bean-to-bar dark chocolate bar within reach.