Kirsten was appointed Executive Vice President and Chief Marketing Officer of Vail Resorts in July, 2011.
Vail Resorts is the premier mountain resort company in the world and a leader in luxury, destination-based travel. Vail Resorts is best known for its mountain resorts including Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in Lake Tahoe.
As CMO of Vail Resorts, Kirsten leads the Marketing, Sales, and PR teams. She is leading the vision for her team to drive revenue through data-driven marketing that is targeted and personalized to the guest. Additionally the Vail Resorts Retail Division, comprised of 225 retail and rental stores, reports to Kirsten.
Prior to joining Vail Resorts, Kirsten was with PepsiCo, where she was Chief Marketing Officer of the Quaker Foods and Snack Division. Prior to PepsiCo, Kirsten worked for Kraft Foods for 12 years. She began her career in Marketing with Ford Motor Company in Detroit.
Kirsten and her family live in Boulder, Colorado. In her free time she is an avid skier and enjoys the mountains.