Leslie Bruce, President & CEO of Banff & Lake Louise Tourism, has over a decade of experience in the travel industry, with a track record of sales and marketing success within the adventure, student and wellness travel segments. Prior to joining Banff & Lake Louise Tourism Bureau in early 2015, Leslie launched the Canadian division of Spafinder Wellness 365, the world’s largest marketing, media and gifting company for the wellness industry. Previously, Leslie was a member of the executive management team of TUI Education North America, a division of TUI Travel Group - a UK based, global leader in the travel industry. Based in Toronto, she served as commercial director of the division and was responsible for leading the sales, marketing, and business development functions for seven student travel brands in Canada and the U.S.
Earlier with TUI, Leslie was executive vice president of sales and marketing for their Quark Expeditions brand, a polar expedition company that attracted consumers from over 40 markets globally. Before working with TUI, Leslie got her start in the travel industry with the luxury biking and hiking company, Butterfield & Robinson where she started as a biking guide in France and eventually led the team in her role as chief operating officer.