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Mary Jo Tarallo is the executive director of the U.S.-based Learn to Ski and Snowboard (Month)/Bring a Friend initiative. Since it’s in caption in 2009, partner resorts reported providing more than 750,000 beginner lessons during January.

Prior to heading up the initiative, Mary Jo worked in a variety of positions at SnowSports Industries America. Prior to SIA, she was the ski editor for the Baltimore Sun. She was president of the Blue Ridge Ski Council and the Baltimore Ski Club.

In addition to her experience in the snow sports industry, Mary Jo has worked for a number of non-profits including United Way, American Lung Association and the Maryland International Center. She has a Masters degree from Towson University, grew up in Baltimore and now lives in Washington, DC.