Michelle Good is the founder of, a guide to North American lift-served bike parks. The site provides detailed resort information, trail maps, news and features on the burgeoning growth in resort-based mountain bike parks. 

She created the site after frustrating attempts to source reliable and accurate online information while planning a bike park road trip.The mission was to develop a one-stop guide to help other riders discover and plan their own ultimate bike park adventures.

In its six-year history, has established the annual Best Bike Parks Riders’ Choice Awards, launched the MTBparks Pass, and published thousands of articles generating over 6 million views, making the go-to guide. In 2017, began development of the MTBparks App, slated to launch spring 2018, which will make it even easier for riders to access bike park information. 

Michelle credits’s success to partnerships with resorts which benefit from unique opportunities to reach the growing bike park consumer. She is committed to helping resorts grow their bike parks by reaching a larger audience, sharing the bike park story and driving more riders to check out what it is that makes a trip to the bike park so much fun!