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As one of the mountain sport industry’s leading marketing strategists, M-J Legault is the driving force behind several action sport campaigns. She is a Partner and Strategic Planning Director at Origin Design + Communications, a strategic marketing, creative and communications firm specializing in mountain sports and resort tourism, with offices in both Whistler and Montreal. Legault holds a degree in Marketing from Concordia University and has worked in ad agencies based in British Columbia, Colorado and Vermont, never straying far from the mountains that inspire her. Legault has worked with brands such as Jay Peak Resort, Salomon, The North Face, Lululemon, Rocky Mountain Bicycles and Intrawest/Playground, to name a few. She also takes pride in maintaining a balance between motherhood and motorcyclingAs one of the mountain sport industry’s leading marketing strategists, M-J Legault is the driving force behind several  action sport campaigns. She is a Partner and Strategic Planning Director at Origin Design + Communications, a strategic marketing, creative and communications firm specializing in mountain sports and resort tourism, with offices in both Whistler and Montreal. Legault holds a degree in Marketing from Concordia University and has worked in ad agencies based in British Columbia, Colorado and Vermont, never straying far from the mountains that inspire her. Legault has worked with brands such as Jay Peak Resort, Salomon, The North Face, Lululemon, Rocky Mountain Bicycles and Intrawest/Playground, to name a few. She also takes pride in maintaining a balance between motherhood and motorcycling