Nick Sargent Headshot.jpg

Nick joined SIA as incoming president in August of 2015 and officially took over the role in February 2016. Prior to initiating the revitalization of SIA, he led Burton Snowboards’ partnership marketing initiatives as Senior Vice President of Global Business Alliance, creating and curating the brand’s globally recognized partner portfolio and progressing its global alliances.

Nick’s admiration of winter sports started early. He grew up in Vermont as a competitive Alpine racer, while simultaneously trying his hand in both the Nordic and snowboarding worlds as well. Since then, he has followed the snow around the globe with Skis Dynastar as a World Cup tech, and lived in Denver, CO and Portland, OR during his tenure at adidas-Salomon, where he focused on the brand’s Olympic programming.

Nick currently splits his time between SIA’s new Parky City, Utah headquarters and his hometown of Stowe, VT, where he can most often be found enjoying one of many outdoor activities that he enjoys with his wife and three kids.