General Sessions during the MTS Forum are highly anticipated. The thought leadership from industry leaders and travel experts is unmatched.
Get a taste of what you’ll experience at the forum through the videos below!
GENERAL SESSION I: 9:00 am - 10:45 am
The Stories We All Tell
MTS kicks off with one of Whistler's most famous citizens. Mike is credited with the design of the modern twin–tip ski – an innovation that changed the sport. Known as the ‘Godfather of Freeskiiing’, Mike is constantly pushing forward and challenging the boundaries of skiing and the media that surrounds it. With Switchback Entertainment, he tells the stories of the mountains and the people that live here.
Stop Selling! Start Compelling!
Consistent sales are not dependent on price, product, location or online competition it's about creating an unforgettable experience for each customer that compels them to buy from only you. To excel in today's economy we must get away from the old traditional way of selling and embark on a new journey of compelling.
An Innovation Mindset
Over the past 17 years, Tim April has been leading technology enabled innovation at Vail Resorts. Whether Tim and his team were launching a new product, improving a guest experience, or integrating a new resort, an innovative mindset and culture was a key to success. Tim, now Chief Information Officer at Vail Resorts, will share some of the lessons he has learned that will help any organization become more innovative. He will help us understand why defining a business problem is a key first step and how to build on existing innovations all around you in your everyday life. He will discuss why embracing change, failing forward, and having fun, are all important aspects of creating a culture of innovation.
General session II: 11:00 AM - 12:30 PM
Growth through innovation
For the past 20 years, active skiers and snowboarders globally has stagnated. There are a variety of reasons and although industry experts know the whys, finding answers is really hard. We are dedicating this entire General Session to a discussion with six leaders who really can make a difference and they each have their own perspective. This could be the most important MTS Forum session in years.
General Session III: 4:00 PM - 5:40 PM
MTS Talks is our annual version of TED style talks focused on what matters to the MTS Forum audience. We continue the Growth Through Innovation theme with each presenter taking a unique look at the issues and opportunities for new approaches to bring more people to the mountains.
General Session IV: 9:00 am - 11:00 am
Ignite MTS is always a highlight of the MTS Forum. It is time to hear from millennials. The Ignite rapid fire format gives each presenter exactly five minutes to use twenty PowerPoint slides that auto-advance every fifteen seconds. So let's hear from the millennials - what do they think we need to do to move the needle to make skiing and snowboarding cool again?
Will Gen Z displace Millennials as the world’s most powerful travel consumers?
Not too many people in travel are doing more about innovation then Expedia Group’s Senior Vice President, Innovation & Marketing, Melissa Maher. And not too many companies are doing more than Verve to promote travel to college students and the younger generation. Here is a chance to listen in on what is sure to be a fascinating conversation between Melissa and Verve’s President and Founder, Liam Negus-Fancey, as they discuss their views on using innovative ideas to market travel to Gen Z, the next big wave after the millennials.
Jonny Moseley, An Innovator, Olympic Gold medalist
Jonny's influence on skiing is legendary. His famous "Dinner Roll" move on the freestyle course, the most innovative trick ever for mogul skiers, revolutionized the sport. When kids were converting to snowboarding or giving up skiing, Jonny's influence helped make skiing cool again and kids started joining snowboarders in the parks with their twin tip skis. Hear from Jonny as he shares his journey and his vision for the future of our sports.
A Conversation With Two Pioneers: Jonny Moseley and Mike Douglas
In the late '90s, snowboarding was dominating the industry, even saving it. Skiing wasn't cool or sexy anymore. But along came twin tip skis (Mike Douglas was responsible for that) and skiers who started adapting snowboarding type tricks (like Jonny Moseley). All of a sudden, skiing was cool again, the kids were in the parks with the snowboarders and the rest is history. We wrap up MTS with a fireside chat with two of our industry's most innovative skiers and personalities.