General Sessions during the MTS Forum are highly anticipated. The thought leadership from industry leaders and travel experts is unmatched.
Get a taste of what you’ll experience at the forum through the videos below!
The stories we all tell
MTS kicks off with one of Whistler's most famous citizens. Mike is credited with the design of the modern twin–tip ski – an innovation that changed the sport. Known as the ‘Godfather of Freeskiiing’, Mike is constantly pushing forward and challenging the boundaries of skiing and the media that surrounds it. With Switchback Entertainment, he tells the stories of the mountains and the people that live here.
Stop Selling! Start Compelling!
Consistent sales are not dependent on price, product, location or online competition it's about creating an unforgettable experience for each customer that compels them to buy from only you. To excel in today's economy we must get away from the old traditional way of selling and embark on a new journey of compelling.
Growth through innovation
For the past 20 years, active skiers and snowboarders globally has stagnated. There are a variety of reasons and although industry experts know the whys, finding answers is really hard. We are dedicating this entire General Session to a discussion with five leaders who really can make a difference and they each have their own perspective. This could be the most important MTS Forum session in years.
MTS Talks is our annual version of TED style talks focused on what matters to the MTS Forum audience. We continue the Growth Through Innovation theme with each presenter taking a unique look at the issues and opportunities for new approaches to bring more people to the mountains.
Ignite MTS is always a highlight of the MTS Forum. It is time to hear from millennials. The Ignite rapid fire format gives each presenter exactly five minutes to use twenty PowerPoint slides that auto-advance every fifteen seconds. So let's hear from the millennials - what do they think we need to do to move the needle to make skiing and snowboarding cool again?
Jonny Moseley, An Innovator, Olympic Gold medalist
Jonny's influence on skiing is legendary. His famous "Dinner Roll" move on the freestyle course, the most innovative trick ever for mogul skiers, revolutionized the sport. When kids were converting to snowboarding or giving up skiing, Jonny's influence helped make skiing cool again and kids started joining snowboarders in the parks with their twin tip skis. Hear from Jonny as he shares his journey and his vision for the future of our sports.