The MTS Forum is sure to be the most inspiring and educational two days of the year. Don’t believe us? Here’s a sneak peek at our 2020 all-star lineup and content-packed sessions.


What to do with all that data?

Join leaders from Inntopia, Phocuswright, RRC and STR as they delve into the state of the travel industry from global, national and mountain perspectives. They’ll have a data-driven discussion on topics like rent by owner, skier demographics, summer business, sustainability, consolidation and new inventory, focusing on the subjects of greatest interest to the audience. Through a conversation framed by data, you’ll learn what this data means to different segments of the industry and how to use that data to make business decisions.

Leadership to Inspire Peak Performance

As a World Championship Athlete and one of the youngest coaches ever to be awarded US Lacrosse Coach of the Year, Alex knows what it takes to inspire the best of a group, unite around a vision, and execute peak performance to achieve results. He’s led through challenges with adaptability and fluidity, embracing the unknown, and will give the MTS audience the tools to do so also. This uplifting, energetic, and entertaining keynote will inspire you to cultivate talent, create positive culture, and fuel teams that succeed together. 

Forging the Future of Squaw Alpine

The path to the future isn’t always clear; sometimes it’s hidden behind unanticipated roadblocks, and sometimes it can come around a blind corner and smack you right in the face. Learn from Ron Cohen, President and COO, on how the team at Squaw Valley | Alpine Meadows is working to overcome its challenges, to meaningfully effect change, and to shape their future.

Jackson Hole’s Gone With the Wind

In September 2019, Jackson Hole Mountain Resort switched exclusively to wind to power everything from ski lifts to base operations. Chief Brand Officer, Tyler LaMotte will discuss how this decision aligns with JHMR’s brand identity, what marketing techniques they’ve used to spread the word, how it’s impacted sales, and what this means for the larger mountain community.

Getting Equal: There’s Still More Work to Be Done

A panel of industry leaders discusses gender diversity in mountain travel through personal workplace experiences. Learn what companies, leadership and individuals are doing to further promote equality and inclusion. Understand how the travel space stacks up against other industries when it comes to gender parity with statistics from Phocuswright and WINiT.


Ignite is a rapid-fire presentation like no other. Speakers are challenged to use the Ignite format: 5 minutes, 20 PowerPoint slides, exactly 15 seconds per slide. Each presentation is unique, gets right to the point, and is relevant and entertaining. Do you think you have what it takes to be an Igniter? Click here to apply.

NEW TO MTS: Peer-to-peer sessions

Have the opportunity to discuss hot topics such as Summer Business and Skier Growth with your fellow industry leaders.



In its second year, VR@MTS is a program designed for vacation rental property management companies, developed in partnership with VRMA.

If you are a vacation rental property manager, join us on Thursday for a series of discussions and presentations designed for you.

Topics include:

  • How private accommodation and travel industry trends impact your business

  • Insights on the inner-workings of the mountain travel ecosystem through the lenses of large and boutique property management companies, the DMO, and the ski resort

  • The importance of the local distribution market

  • Making social media work for you


Now included in your Forum ticket, D@MTS is a program designed for professionals focused on destination and resort marketing.

Topics include:

  • Private vs. public funding for DMOs

  • How to tell the story behind your destination data

  • Alignment between the DMO and city hall

  • Steps toward sustainability

And we’re just getting started.