Today's increasingly time-starved, demanding and enlightened consumer expects much of their vacation experience. Mountain Resorts with their built in infrastructure, staffing, marketing and back end systems could be ideally suited to attract the Adventure Travel sector. What can mountain resorts and communities do to prepare for this emerging customer segment and what role might Adventure Travel play in the mountain tourism EcoSystem to build their off-season business. Including an interesting Case Study from Snowmass Tourism.