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Alex is the co-founder and President of ALICE. Since founding ALICE in 2013, the startup has become one of the fastest growing companies in the hospitality technology space, raising a total of $39M, building a team of 100+ and a global customer base of 1,800+ hotels. 

 As President, Alex runs the company's brand, culture and management team, with the company being awarded best places to work, best concierge software and best staff task management software by Hotel Tech Report in 2018. 

 In 2016, Alex was awarded the HFTP President's Award, recognizes a person who has made a significant contribution to the hospitality industry. Born and raised in London, Alex grew up well-acclimated in the hospitality industry, as his family operated 90 hotels across three hotel chains in the UK. He is a hospitality thought leader, speaking on technology and innovation in the space at conferences around the world. 

 Alex received his bachelor’s degree from the University of Pennsylvania, Wharton School of Business. After graduation, he began his career with Goldman Sachs in the Equity Sales division in New York before leaving to found ALICE.