Ali Hoyt is Senior Director of Consulting and Analytics for STR (STR, Inc.). STR
provides clients from multiple market sectors with premium, global data
benchmarking, analytics, and marketplace insights. Founded in 1985, STR maintains
a presence in 14 countries with a corporate North American headquarters in
Hendersonville, Tennessee, and an international headquarters in London, England.


As Senior Director of Consulting and Analytics for STR, Ali leads a consulting team
focused on providing custom data solutions to clients using STR’s extensive
database. Projects range from comp set selection and optimization to customized
data‐infused dashboards in Excel or Tableau software. She assists with new
subscription‐based report and product development. In 2016, Ali was awarded the
Lori Raleigh Award for Emerging Excellence in Hospitality Consulting from the
International Society of Hospitality Consultants (ISHC). She is a frequent speaker at
industry conferences and meetings. Ali earned her bachelor’s degree from Cornell
University’s School of Hotel Administration.