Breakout sessions dive into detail about specific topics that are top-of-mind for Forum attendees.

These highly regarded and anticipated breakouts include a wide variety of content and feature excellent presenters from some of the leading companies in the travel industry.


Breakout Sessions, Round I: 2:00 pm - 2:45 pm

Growth through innovation: A Follow up to General Session II

Senior executives who think about this stuff every day. How do they envision the future?
Presented by:

 

Sales Master Lab: Stop Selling! Start Compelling! (Part I)

Go deeper with Damus on the sales methods he teaches in this double workshop. This dynamic session will help you learn

  • How to gain a deep understanding of your customers and bring it top of mind

  • Learn how to create unforgettable experiences that compels customers to buy from you

  • Explore the evolution of customers today and their buying behavior

  • Understand the shift in seller competency that's needed to compete in today's economy

    Please note: This is a double session and will run from 2:00pm - 3:45pm.

    Presented by:

Gen Z: Redefining the Rules of Engagement for Travel Marketers

Generation Z is becoming the largest generation in many markets and new global research from Expedia Group Media Solutions illustrates how younger generations are shaping the future of travel. Insights into the motivations and mindsets of this generation, along with creative, insights-led campaign examples, can help outdoor destination and resort marketers connect their offerings to the unique considerations of these travelers. Data shows that Gen Z are interested in a variety of trip types, including activity-based vacations, and are more open to influence and inspiration than other generations, creating an opportunity travel marketers shouldn’t ignore.
Presented by:


Sales Master Lab: Freestyle Your Way to Stronger Customer Connections Through Improvisation (Part I)

In this fun and interactive double workshop session built on using improvisational skills, you will learn to:

  • Quickly adapt to changing customer-facing situations

  • Confidently articulate their brand’s unique value

  • Creatively explore collaboration options with customers

  • Leverage improvisation’s “Yes, And…” mindset to boost sales revenue

Please note: This is a double session and will run from 2:00pm - 3:45pm.
Presented by:

Breakout Sessions, Round II: 3:00 pm - 3:45 pm

Hotel Industry Overview: Data-Driven Insights

The current cycle in the hotel industry has been fueled by strong demand and slow, disciplined new hotel development. RevPAR has grown consistently on a monthly basis for over eight years, and even with a few months of decline, STR is forecasting overall RevPAR growth for 2019. Most of the growth will continue to be driven by average daily rate growth, as occupancy remains at a peak level across the industry. This session will review the past winter season, with a focus on US and Canadian resort markets, and look forward to the summer season and remainder of 2019.
Presented by:

Technology Buzzwords: What Do You Really Need to Know?

Does Artificial Intelligence mean that robots will run our properties? And does Personalization mean someone is spying on me? This is how our industry headlines read! In this interactive session, Booking.com breaks down the simple truths beneath the buzzwords and help you gain a practical understanding of what's important to your day-to-day and have you prepared for the future.
Presented by:

Sales Master Lab: Stop Selling! Start Compelling! (Part I)

This is a double session, continued from Round I. If you wish to attend, please be in the room at 2:00pm when the session starts.


Sales Master Lab: Freestyle Your Way to Stronger Customer Connections Through Improvisation (Part II)

This is a double session, continued from Round I. If you wish to attend, please be in the room at 2:00pm when the session starts.


breakout sessions, Round III Part 1: 11:15 am - 12:00 pm

Innovation: Putting ideas into action

So, you have a new idea? It’s brilliant. Of course. A game changer, in fact.But, how do you sell your team on it? More importantly, how do you get the budget to fund it? And, how do you start implementing it? In this hands-on workshop, you’ll learn how to think and act like an entrepreneur to validate your new idea (a program, project, service) and make it even stronger, as well as how to take action, sell your idea and deliver results.Join us for this session where the rubber meets the road. Or, in our case, where the P-tex hits the corduroy. We’ll focus on gathering customer data and insights to validate your idea (or maybe to even pivot or change it), and then discuss next steps of building a strong “pitch deck” to sell your idea internally and externally with the goal of driving revenue.

Please note: Part one takes place in the Whistler Conference Centre. Part two takes place on Blackcomb Mountain and is limited to the first 25 attendees who register for Part One. Registration for the on-mountain portion is on a first come, first served basis. We will contact you if you are one of the first 25 people who register to see if you plan to join the on-mountain portion of this workshop. Otherwise, you will be on a waiting list and we will contact you if and when a spot opens up for the on-mountain part of the session.   

Presented by:

Content Marketing Strategy: Grow Your Content Seamlessly

Content. You’ve heard this multimedia catch-all buzzword before. We are marketing in a very noisy, content-driven world, where good storytelling stands out and being (nearly) everywhere on the internet is a necessity. However, when the practice of content creation seems daunting and its distribution channels are constantly changing, how do you keep up? Where should you start? Do you need a giant in-house team to get your brand out there? How do you make enough content for all of these platforms, and how do you make sure it’s hitting home with your target audience? In this workshop, we’ll take a look at actual content case studies, discuss some high-level strategies and nitty gritty practices that will help take your content game to the next level. You’ll leave feeling more content with your content strategy.

Please note: Part one takes place in the Whistler Conference Centre. Part two takes place on Blackcomb Mountain and is limited to the first 25 attendees who register for Part One. Registration for the on-mountain portion is on a first come, first served basis. We will contact you if you are one of the first 25 people who register to see if you plan to join the on-mountain portion of this workshop. Otherwise, you will be on a waiting list and we will contact you if and when a spot opens up for the on-mountain part of the session.   

Presented by:

breakout sessions, Round III Part 2: 12:00 pm - 4:00 pm

Innovation: Putting ideas into action

Part two takes place on Blackcomb Mountain and is limited to the first 25 attendees who register for part one. Registration for the on-mountain portion is on a first-come, first-served basis. We will contact you if you are one of the first 25 people who register to see if you plan to join the on-mountain portion of this workshop. Otherwise, you will be on a waiting list and we will contact you if and when a spot opens up for the on-mountain part of the session.   

Content Marketing Strategy: Grow Your Content Seamlessly

Part two takes place on Blackcomb Mountain and is limited to the first 25 attendees who register for part one. Registration for the on-mountain portion is on a first-come, first-served basis. We will contact you if you are one of the first 25 people who register to see if you plan to join the on-mountain portion of this workshop. Otherwise, you will be on a waiting list and we will contact you if and when a spot opens up for the on-mountain part of the session.