It’s time that we got with the times. While we focus on selling more and more to the same customers, we’re getting left behind. There are millions of people out there who couldn’t care less about the shape of a ski or the epicness of a pass. What they care about is having an experience of a lifetime and they are increasingly opting to have those away from the mountain. Today’s consumer is looking for more than a series of transactions, and more than their next big purchase. They are looking for experiences they’ll never forget, a story they can engage with and add to, and a two-way conversation with the people and companies who make it all happen.