Joe has worked in the resort industry since he began as a parking attendant at age 14. He is widely recognized as an industry leader in the areas of experience design and improving resort processes. Hession, the former VP, General Manager of Mountain Creek Resort was responsible for the implementation of the Terrain Based Learning™ Program during the 2011/2012 winter season. The success of that project resulted in the launch of SNOW Operating and subsequent adoption of Terrain Based Learning at more than 50 resorts worldwide.
In 2015, SNOW Operating signed a lease to become the owner/operators of the upcoming Big SNOW indoor ski facility that is opening as part of the American Dream retail and entertainment complex at the Meadowlands in New Jersey. In 2017, SNOW Operating leased the operating rights to Mountain Creek, New Jersey bringing Joe back home to New Jersey. Joe is also the owner and President of SnowCloud, a proprietary cloud-based ecommerce and onsite sales software for the ski resort business. Joe is a Ski Area Management Magazine SAMMY Award winner, a member of the NSAA Conversion & Growth committee, and a frequent contributor to both the NSAA and PSIA-AASI publications. Joe can often be found speaking at various industry events and conferences around the world.