Kelly Frailey leads the CVB-DMO team on behalf of Facebook and Instagram at headquarters in Menlo Park, CA. She has over 10 years of experience in the travel industry having previously worked for Walt Disney Parks & Resorts for eight years in brand management.

At Facebook and Instagram, Kelly is specifically focused on building out the new CVB-DMO team to help tourism boards drive destination awareness and increase visitation.  She has been with Facebook for three years and has worked with clients across the industry including: Expedia, Inc.,, Walt Disney Parks & Resorts, Lyft, Airbnb, United Airlines and Hyatt Hotels.

Kelly holds an M.B.A. from the Terry College of Business at The University of Georgia and a B.B.A. from The Cox School of Business at Southern Methodist University.
When Kelly isn’t traveling around the country for work, she likes to live out her passion in her personal life and find new pockets of the world to explore. Next on her list is Asia.