Kirsten was appointed Executive Vice President and Chief Marketing Officer of Vail Resorts in July, 2011.
Vail Resorts is the premier mountain resort company in the world and a leader in luxury, destination-based travel. In 2016 Vail Resorts was recognized by Fast Company as of the Most Innovative Companies in the World.
Vail Resorts is best known for its portfolio of premier mountain resorts: Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in Lake Tahoe; Perisher in Australia; Whistler Blackcomb in Canada; Stowe in Vermont; Afton Alps in Minnesota, Mt. Brighton in Michigan and Wilmot Mountain in Wisconsin.
As CMO of Vail Resorts, Kirsten leads the Marketing, Sales, and Communications teams. Kirsten and her team have responsibility for driving overall resort revenue as well as Epic Pass business results specifically. She has led her team to transform Vail Resorts marketing to be driven by data, analytics, targeting and personalization.
Prior to joining Vail Resorts, Kirsten was with PepsiCo, where she was Chief Marketing Officer of the Quaker Division. Prior to PepsiCo, Kirsten worked for Kraft Foods and Ford Motor Company in Marketing. Kirsten and her family live in Boulder, Colorado. In her free time she is an avid skier and enjoys the mountains.