For more than eight years, Krista Bentley has managed strategic partnerships with advertisers in North America to grow their business through creative and effective media campaigns across the global portfolio of Expedia Group travel brands. An experienced professional with a specialty in hospitality and destination sectors, Krista has worked with notable travel brands including Destination BC, Travel Alberta, and San Diego Tourism Authority. She also leads the Expedia Group Media Solutions partnership with Brand USA—the destination-marketing organization for the United States. Prior to joining Expedia Group Media Solutions, Krista spent more than a decade in luxury and leisure sales at The Fairmont in Hawai’i and Vancouver, BC. She is passionate about her role and the industry, and brings a creative approach to idea generation and problem solving.