Kristi Kavanaugh, known by many as K2, has been in the mountain tourism industry for 23 years. Her career began with Ritz-Carlton, after she earned a marketing degree from Virginia Tech. For the past 4 1/2 years she has served as the Managing Director, Global Sales for the Aspen Skiing Company, where she is responsible for a team of 10 who handle all sales and marketing internationally, the community’s central reservations team, and MICE and SMERF group efforts. In total, K2 spent 13 years in hospitality sales and marketing with where she served in several roles including Director of Sales and Marketing for the St. Regis Aspen. K2’s tenure at Starwood Hotels and Resorts earned some key recognition, most notably being recognized in 2007 as Starwood’s “Sales Leader of the Year”. Kristi also spent time in the public sector, leading the sales effort for Snowmass Tourism, a tax funded tourism arm of the local government. K2’s knowledge spans over 2 decades leading teams of sellers, marketers and public relations professionals. Her experience includes expertise in group, leisure, and catering sales and marketing in over 20 countries and around all regions of the United States.