Lucy Kay arrived in Summit County in September 1980. Armed with a degree in economics from the University of Pittsburgh, Lucy became the “front desk girl” and later, personnel director during Copper’s first ownership transition. Returning to Copper after finishing her master’s degree at the American Graduate School of International Management (Thunderbird) in Phoenix, Lucy further honed her marketing and events management skills, learned real estate development and was determined to integrate international business and ski business.
That opportunity came with a move to Breckenridge Ski Area, then owned by Japan-based Victoria. Lucy participated in the expanded Ski the Summit’s successes in international markets. She pursued her MBA during Keystone/Ralston Resorts’ sponsorship of the University of Denver program. In 1995, Breckenridge and Keystone Resorts became part of Vail Resorts. Lucy continued leading marketing at Breckenridge Ski Resort, winning prestigious industry and marketing awards. Her main priority was building destination business collaboratively with the town and leveraging world-class events whenever possible. It worked - Breckenridge is consistently one of the most visited ski resorts in the country. She added Keystone Resort marketing to her responsibilities during a critical time for the resort. Lucy became the Breckenridge Chief Operating Officer and served in that role from 2007 to 2009.
In addition to The Summit Foundation, Lucy served on many boards including the Breckenridge Resort Chamber and Central Reservations, Summit County Chamber and numerous marketing and strategic planning committees and task forces. She is currently an LOC co-chair for Breckenridge’s Quiznos Pro Challenge cycling stage race. Unless it’s ski season, Lucy spends as much time on two wheels as possible - especially on her new BMW 650GS.