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Martin Nydegger is CEO of Switzerland Tourism (ST), the Swiss National Tourism Organization, with its headquarters in Zurich and 32 offices around the world. Switzerland Tourism’s mission is to promote Switzerland as a travel, vacation and convention destination. Martin took on this current role on January 1st, 2018, and has been a member of the Executive Board of ST since 2008. He was in charge of Business Development and previously oversaw the BeNeLux market, based at the ST office in Amsterdam. 

Prior to joining ST, Martin held a number of positions in the tourism sector in Switzerland, including six years as Director of the Engadin/Scuol Tourism Board. A native of Bern, Martin holds an Executive MBA in Strategic Corporate Management. He lives in Zurich with his wife and his 12-year-old son, and being an avid skier and mountain biker, he loves spending time in the Swiss Alps.