Hansen Boots. Burton Woody. Boulder, Colorado sum up Pete Woods intro to the ski industry. For Pete, there is nothing more fun than to work with challenger brands that have a strong desire to differentiate. As Vice President of Sales & Marketing at Telluride, Vice President at Copper Mountain & Woodward at Copper and now GM of Ski Banff-Lake Louise-Sunshine, Pete has been able to infuse his passion to collaborate, differentiate and ditch his Hansen boots.