Tyler LaMotte is a dynamic and passionate brand builder with 20+ years of experience leading transformational product and marketing strategies for world renown, culturally influential companies like Patagonia, Apple, and Adidas. In his current role as Chief Brand Officer at Jackson Hole Mountain Resort (JHMR), he is working to create positive and lasting change at the iconic, family owned, big mountain destination through the amplification of brand purpose and values led business strategy across the overall JHMR experience. He has served on industry boards such as the Conservation Alliance and Snowsports Industries of America and is a dedicated lifelong snowboarder. He lives with his wife and Bernese Mountain Dog in Jackson, Wyoming.