for vacation rental property management companies

included in purchase of forum ticket  

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VacationRentals@MTS is the new shiny object during the MTS Forum. This is a program designed specifically for vacation rental property management companies, presented in partnership with VRMA.

 Each year, dozens of vacation rental property management companies attend MTS. Before, these companies were able to take advantage of both the Trade and Group Exchange to grow their business. While the Forum provides fantastic thought leadership and content for the industry, until now, there were limited sessions that spoke directly to the issues vacation rental property management companies face everyday.

VacationRentals@MTS is designed to change that. The vacation rental industry is undergoing massive changes. New partners like Airbnb and HomeAway are joining the OTAs including Expedia and Booking.com as major players and sources of bookings. Technology providers including RedAwning and Lexicon are assisting with the connectivity and channel management. And next year, things will be changing again; you know that and we know that.

 Join an intimate group of your peers at VR@MTS to discuss, debate and explore the future of this sector. You’ll be able to hear from industry leaders about their views of where the industry is heading next and share ideas with one another.

 With guidance from VRMA, MTS is putting a stake in the ground that there is so much to discuss and learn about the Vacation Industry. VacationRentals@MTS is a platform for all vacation rental companies that attend MTS to participate in.

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Schedule of Events

 Thursday, April 4 
11:15amCoffee Break and Welcome to VacationRentals@MTS
11:45am - 12:00pmPhocuswright Vacation Rental Research Frames the Day's Discussions
12:00pm - 12:40pmBeyond Distribution: Tech and the Transformation of the Vacation Rental Industry
12:40pm - 2:10pmHosted Lunch
2:10pm - 2:50pmEvaluating Distribution Avenues - What does it really cost to acquire a new guest?
3:05pm - 3:25pmHow VRMA Member Benefits Can Advance Your Business
4:20pm - 5:00pmThe Three E’s of a Powerful Book Direct Strategy: Envy + Empathy + Easy

Schedule is tentative and subject to change.

Phocuswright Vacation Rental Research Frames the Day’s Discussions

Phocuswright’s Pete Comeau will frame the discussion, presenting research on how technology and distribution trends are impacting the vacation rental industry. Some key questions will include: What does the vacation rental landscape look like now and how has this trended over the past 4-6 years? How are today’s travelers searching, shopping and booking vacation rentals? Where is the innovation coming from and what areas within the vacation rental category are startups focused on disrupting?

Pete Comeau, Senior Vice President, Sales and Marketing, Phocuswright

 

Beyond Distribution: Tech and the Transformation of the Vacation Rental Industry

The vacation rental industry has evolved from a highly fragmented niche lodging option to an industry player in the hospitality space. A rapid transformation is taking place, and it is driven by new technology options that enhance both the guest and property manager's experience. Property managers that can leverage technology find cost savings, improved guest experience, and an opportunity to compete on a more level playing field with other lodging options. From mobile apps to companies like Amazon jumping in, are you up-to-date on what's next in vacation rental technology? Join us for an update and learn what's next! 

Pamela Graves-Longley, Market Director - North American Mountain/Ski Division, RedAwning

 

Evaluating Distribution Avenues – What does it really cost to acquire a new guest?

Distribution strategies are complicated, especially with the different type of inventory property managers have. With the rapid industry growth and the introduction of OTA’s, the costs keep going up. But do they? Joel Inman will be introducing the bigger picture behind distribution strategies and where in the world we are today with our technology. As a leader within the vacation rental industry Joel’s experience in how technology enables better decision making in distribution and rate strategy makes him a perfect candidate for this session. 

Joel Inman, Founder and CEO, Lexicon Travel Technologies

 

How VRMA Member Benefits Can Advance Your Business 

VRMA has come a long way. Much more than just an events association, VRMA now provides members with real-time business intelligence & industry data, company accreditation & certificates, multi-faceted content, government relations & advocacy, and much more. Come learn from VRMA leadership all that the association is doing for you and the vacation rental industry.

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Mike Copps, Executive Director, Vacation Rental Management Association

 

The Three E’s of a Powerful Book Direct Strategy:   Envy + Empathy + Easy

Now, more than ever – it is critical for Vacation Rental Managers to have a robust Book Direct Marketing Campaign. This session will explore the cognitive and emotional journey of travelers and homeowners when they are making a buying decision to help you build powerful campaigns across your email, social and digital channels. From analyzing your budget, choosing the right channels, building evoking campaigns and measuring performance, this five-star session will leave you with a recipe to drive more profitable direct bookings.