ADARA offers a proprietary audience platform that enables both destinations and suppliers to reach an exclusive "in-market" audience. Using real-time data feeds from the world's largest airlines, hotel chains, and GDS systems, ADARA is able to put partners in front of consumers who are actively looking for mountain vacation options. Reaching over 450 million unique travelers a month, ADARA has the scale and technology to Insure your messages reach the right consumer at the right time. Our proprietary technology allows partners to both gain market-share and affect market-shift in the moment. ADARA was founded in 2005 and is headquartered in Palo Alto, CA.