ADARA is the world’s travel data co-op providing a unique holistic understanding of travel patterns, trends and behavior. It’s a safe and secure way to share and analyze historical and real time data about more than 650 million monthly unique traveler profiles from more than 175 of the world’s top travel businesses. The ADARA data co-op fuels three core business areas: Advertising, Measurement & Analytics and Traveler Intelligence. Together they provide unparalleled access to insights and knowledge allowing travel marketers to increase marketing efficiency, maximize revenues and grow their brands.