ADARA serves leading travel brands by delivering critical intelligence that drives personalization and relevance throughout the customer’s journey, resulting in more meaningful and profitable relationships. Fueling these insights is our data co-op which connects over 200 leading travel brands to create the most comprehensive view of the world's travelers and their behaviors across brands, channels, and devices. ADARA transforms how our B2C clients leverage consumer insight at every stage—learn, act, measure and modify--to unleash the revenue potential of each individual.

ADARA is headquartered in Palo Alto, California with offices located across the US as well as London, Dublin, Barcelona, Paris, Dubai, Singapore, Tokyo, Hong Kong and Sydney.